YouTube Working on TikTok Competitor Called 'Shorts'
Step aside TikTok, the OG YouTube is looking to steal the thunder! YouTube is looking to compete directly with the short-form, user-generated content app by reportedly launching its own version called “Shorts.”
Shorts will allow people to upload brief videos into a feed inside the mobile app, much like TikTok, and take advantage of licensed music that YouTube Music has in its catalog, according to The Information. Those songs can be used within the videos. TikTok operates by letting people choose from a selection of audio, music and otherwise, and create videos using those sounds. MSNBC’s Dylan Byers added additional confirmation on Twitter shortly after The Information’s report went live.
TikTok saw more than 125 percent in growth over the last two years, approximately 842 million first-time downloads from both Apple and Google’s app stores over the last 12 months — a 15 percent increase year over year.
No wonder YouTube wants in on the action!
This isn’t the first time that YouTube has developed its own version of a popular feature on another social platform. YouTube also brought over its version of Instagram Stories to the site.
This will be a great advantage for YouTubers who have been stuck having to upload content that requires a lot of planning, filming, editing, duration etc. and being able to simply chunk it down a few notches.
What do you think of the idea?